index 8f4d017..7488aad 100644
@@ -4,7 +4,7 @@ visibility: public-edit
# relationship maintenance systems
-how to actually maintain relationships at scale without it feeling like a chore. the system should feel like a natural extension of caring about people, not a sales pipeline.
+how to actually maintain relationships at scale without it feeling like a chore. [[building-community|building a community]] gets people in the door; this page is about keeping them close. the system should feel like a natural extension of caring about people, not a sales pipeline.
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@@ -43,15 +43,15 @@ this is not about sending generic "checking in!" messages. each tier has natural
### low-effort, high-signal
- **the relevant share:** "saw this article about [their interest] and thought of you" — shows you remember what they care about
-- **the reaction:** reply to their instagram story or tweet with something specific, not just an emoji
+- **the reaction:** reply to their instagram story or tweet with something specific, not just an emoji — [[online-community|online interactions]] count as real touchpoints
- **the congratulations:** "congrats on [specific thing]" when they post about a milestone
- **the recommendation:** "you should check out [thing] — feels right up your alley"
### medium-effort
- **the voice memo:** 60 seconds of genuine update. more personal than text, less commitment than a call.
- **the question:** "hey, you know a lot about [topic] — quick question: [question]." people love being asked for their expertise.
-- **the invite:** "i'm going to [event] on friday — want to come?" including people is the easiest form of generosity.
-- **the introduction:** "you and [person] should know each other because [specific reason]." (see the double opt-in intro page)
+- **the invite:** "i'm going to [[event-formats|an event]] on friday — want to come?" including people is the easiest form of generosity.
+- **the introduction:** "you and [person] should know each other because [specific reason]." — see [[introductions]] for the full double opt-in playbook.
### high-effort (reserve for tier 1-2)
- **the gift:** doesn't need to be expensive. a book you loved, something related to their hobby, a joke gift referencing an inside joke.
@@ -69,7 +69,7 @@ the columns that matter most:
- what they care about (the most important column)
- open threads (things you talked about that you can follow up on)
-if a full CRM feels heavy, a spreadsheet with these same columns works fine. the tool matters less than the habit.
+if a full CRM feels heavy, a spreadsheet with these same columns works fine. the tool matters less than the habit. see [[books-resources]] for deeper reading on relationship systems.
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