index 550414c..a0a4137 100644
@@ -1,7 +1,13 @@
---
+first_captured: 2026-04-10
+sources:
+- sources/google-sheets-ideas.md
status: raw
tags:
- software
+- business
+- consulting
+- b2b
title: consulting / custom software
type: idea
updated: 2026-04-11
@@ -10,4 +16,8 @@ visibility: public
# consulting / custom software
-Palantir-style audit/plan/make software business.
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+a Palantir-style audit/plan/make software business — you go into a company, audit what software they have and what they actually need, propose a plan, then build it. the model works because most companies are underserved by off-the-shelf software for their specific workflows, and the cost to build custom tooling has dropped dramatically with AI-assisted coding. what used to require a 6-month engagement can now be scoped, built, and deployed in weeks.
+
+the interesting business model tension is between the consulting side (high-margin, relationship-driven, hard to scale) and the productization side (lower-margin per client but recurring revenue, scalable). the Palantir reference is deliberate — they built a specific workflow tool for every client, then productized the patterns that emerged across clients. the play here might be: start with a handful of clients in a specific vertical (e.g. small biotech firms, local schools) to build deep workflow knowledge, then productize the patterns into a SaaS product. the [[overnight-app-grinder|overnight app grinder]] and [[spec-driven-dev|spec-driven dev kit]] are directly relevant infrastructure — the faster and more reliably you can build software, the more profitable the per-client engagement.
+
+this connects to [[b2b-competitive-analysis|B2B competitive analysis]] as a possible first product in this model — competitive intelligence tooling is a clear pain point for B2B companies, is underserved by existing SaaS, and is scoped enough to deliver in weeks. the consulting path also connects to [[stress-testing-suite|stress testing suite]] and [[idea-tester|idea tester]] for the market validation discipline. sits in the [[cluster-hiring-work|hiring and work tools]] cluster because the primary buyer is an internal team or operations owner at a B2B company, not a consumer.
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