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@harrisonqian / Rookie Mistakes & Gotchas / wiki/memorize-one-liner.md
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--- visibility: public-edit --- # memorize a one-liner for your product ## what happened still the description isn't very clear — should have memorized the one liner. kept explaining the project differently every time someone asked, each version more confusing than the last. ## why it's a gotcha you will be asked "what does it do?" dozens of times — by judges, mentors, other teams, sponsors. if you fumble it every time, people assume the project itself is unclear, not just your explanation. ## the fix write one sentence that explains what your project does. memorize it. use it every time. format: "[product] is a [thing] that [does what] for [who]." practice saying it out loud until it sounds natural, not rehearsed. same concept applies to [[how-you-introduce-yourself|introducing yourself]]. the one-liner is the foundation of your [[pitching-matters-as-much-as-product|pitch]], and it should [[frame-impact-explicitly|communicate impact]], not just features. [[practice-presentation-once|practicing]] includes practicing the one-liner until it's automatic.
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