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+---
+title: Pitch — elevator summary (30 seconds)
+type: pitch
+audience: all
+visibility: public
+related:
+ - wiki/pitches/best-pitch.md
+ - wiki/framings/graph-database-for-your-brain.md
+---
+
+# Elevator Summary
+
+Three compressions, by register. Pick the one that matches the room.
+
+## Consumer (10 seconds)
+
+> "IdeaFlow is a **graph database for your brain.** Capture any thought by voice or text, and it organizes itself. Like Obsidian, but smarter and faster."
+
+## Investor (20 seconds)
+
+> "We're building a **massive-scale collective cognition system for humanity**, starting with an enterprise wedge that turns Slack conversations and meeting notes into a shared graph a team can actually reason over. Think **neocortex for the company.** The long arc is the same graph, federated, at civilizational scale — Google did this for the Internet; we're doing it for information in people's minds." *(— Alex Kayyal, Lightspeed, said that last line. We liked it.)*
+
+## Builder / technical (30 seconds)
+
+> "Three-layer stack. At the personal layer, it's **a graph database for your brain** — O(1) capture and recall. At the team layer, it's a **collective brain for a company** — Slack bot + meeting notes pipeline producing a shared graph with provenance. At the humanity layer, it's the open-source **neocortex for the global brain** — Semantic-Web-style federation, but with LLMs doing the markup instead of humans. Same substrate at every scale. The wedge is enterprise; the long arc is [[../framings/team-humanity|Team Humanity]]."
+
+## Related
+
+- [[best-pitch]] — Jacob's own full version
+- [[for-investors]]
+- [[for-users]]
+- [[for-builders]]