Pitch — for Users
The version tuned for someone who might actually use the product. Leads with pain, not ambition.
The pain
- You write things down so you don't forget. You forget anyway.
- You have the same "aha" three times because you can never find the first one.
- You tell five people five different versions of the same idea, then lose track of which version is the current one.
- You're a daily AI user, but every conversation starts from zero.
- You want a brain outside your brain — one that actually helps, not just stores.
Jacob put it directly (2025):
"I often say, man, I'm writing all this stuff down and I hope someday AI can process it all and make sense of it and tag it and surface all my tags and stuff because on this thread I'm going to say
#usecase. Tons of my friends have said this. We are actually building that software!"
The promise
You can tell it anything and it organizes it into a structure that makes sense, and you can find it again.
Concretely:
- Quick capture, quick sort — voice, keyboard, import. Minimal thinking about where it goes.
- The same thing found five places shows up once with five handles.
- Sparks cluster automatically — a few related thoughts reveal the thing you're actually after.
- Things surface when they're relevant — the paper you read, the person you should text, the note you took months ago.
What it feels like
A notebook for our minds — that augments your intelligence. Kind of like Obsidian, but frictionless, voice-friendly, AI-smart, and with real structured data on the people and things you care about.
See ../framings/notebook-for-our-minds.
What it replaces (loosely)
- Your scattered Notion / Obsidian / Apple Notes.
- The Slack DMs to yourself that you can't search.
- The iMessage-to-yourself threads.
- The screenshots you never open.
- The half-remembered conversations from last month.
What it doesn't replace
- A chat UI for talking to a model (it plugs into that).
- Your calendar / task tool (those ride on top).
- Your relationships with people (it helps you remember them better).
The aspirational version
- Alliance graphs across your networks — your LinkedIn, iMessage, email, all in one queryable place. Opt-in federate with friends to find the best intro path to anyone.
- Conversation capture → structured KB — talk naturally; it builds the knowledge base behind you.
- Personal KG × world KG — suggests the top 3 people to reach out to, drawn from your knowledge and the world's.