Goal: minimize cognitive load for the audience to communicate your ideas. Running examples tend to be good helpful for people. resist the urge to tell people too much reasonable checklist time prior knowledge av constraints notice: unrelated text could be subdued. Mykel’s Research Tips don’t jump directly to an outline (open with something) number the slides try to have some humor Some techniques To emphasize a single idea, put them in isolation in a single sentence Introduce naive solutions, then show how your solution is better Iteratively build up the problem while showing what’s hard