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+---
+
+# memorize a one-liner for your product
+
+## what happened
+
+still the description isn't very clear — should have memorized the one liner. kept explaining the project differently every time someone asked, each version more confusing than the last.
+
+## why it's a gotcha
+
+you will be asked "what does it do?" dozens of times — by judges, mentors, other teams, sponsors. if you fumble it every time, people assume the project itself is unclear, not just your explanation.
+
+## the fix
+
+write one sentence that explains what your project does. memorize it. use it every time. format: "[product] is a [thing] that [does what] for [who]." practice saying it out loud until it sounds natural, not rehearsed.
+
+## see also
+
+- [[how-you-introduce-yourself]] — same concept for introducing yourself
+- [[pitching-matters-as-much-as-product]] — the one-liner is the foundation of the pitch
+- [[practice-presentation-once]] — practice includes practicing the one-liner
+- [[frame-impact-explicitly]] — the one-liner should communicate impact
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