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+---
+
+# jumping between features with no narrative
+
+*(common gotcha)*
+
+## what happened
+
+teams demo by clicking around randomly — "and this does X, and over here is Y, and also we built Z." no story, no flow, no connection to the problem.
+
+## why it's a gotcha
+
+without a narrative, features feel disconnected and forgettable. judges can't follow why each feature matters. it feels like a feature tour, not a solution to a problem.
+
+## the fix
+
+demo as a user story. "imagine you're [persona] and you need to [goal]. you open the app, you do this, then this happens, and now your problem is solved." every feature click should advance that story.
+
+## see also
+
+- [[emphasize-live-demo]] — structure the demo with purpose
+- [[memorize-one-liner]] — the narrative starts with the one-liner
+- [[pitching-matters-as-much-as-product]] — narrative is what makes a pitch work
+- [[slides-as-documentation]] — another way to lose the narrative
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