index ba93397..7d91889 100644
@@ -10,15 +10,8 @@ Congressional App Challenge — didn't present well, impact wasn't framed clearl
## why it's a gotcha
-judges won't infer impact. if you don't say "this helps X people do Y thing Z% faster," they won't figure it out themselves. you know how impactful your project is because you built it. they don't — they're seeing it for 5 minutes. the gap between what you know and what you communicate is where you lose.
+judges won't infer impact. if you don't say "this helps X people do Y thing Z% faster," they won't figure it out themselves. you know how impactful your project is because you built it. they don't — they're seeing it for 5 minutes. the gap between what you know and what you communicate is where you lose — and this is the core of why [[pitching-matters-as-much-as-product|pitching matters as much as the product]].
## the fix
-frame the impact explicitly. state it in plain language. "this app saves teachers 3 hours per week on grading" is better than a vague demo that shows grading features. write down 2-3 impact statements before your presentation. if a single extra sentence could have made the difference, that sentence should be in your opening, not left to chance.
-
-## see also
-
-- [[pitching-matters-as-much-as-product]] — framing IS pitching
-- [[memorize-one-liner]] — the one-liner should include impact
-- [[practice-presentation-once]] — practice saying the impact out loud
-- [[match-the-theme-track]] — frame impact in terms of what judges care about
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+frame the impact explicitly. state it in plain language. "this app saves teachers 3 hours per week on grading" is better than a vague demo that shows grading features. write down 2-3 impact statements before your presentation. your [[memorize-one-liner|one-liner]] should include impact, and you should [[practice-presentation-once|practice saying it out loud]]. if a single extra sentence could have made the difference, that sentence should be in your opening, not left to chance. make sure you're [[match-the-theme-track|framing impact in terms of what judges care about]].
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